Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. After DaimlerChrysler demerged from Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was recognised as India’s Most Admired Company in a survey by Fortune India magazine in 2013. In 2015 the brand was adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler category. The company has received the highest rank in the J.D. Power 2018 India Customer Service Index (CSI) study in the luxury car segment.
Why Mercedes-Benz
1. World Class Mercedes-Benz Performance-
At Mercedes-Benz performance means more than horsepower, torque and top speed. We design and engineer for the entire driving experience. It’s nice to know that your car can go from 0 to 60 in 4 seconds but if the seat is uncomfortable, the steering is not responsive, you can’t see out the rear window or your gas bill is higher than your car payment, your car is not a performer.
With a Mercedes-Benz automobile you’ll have the on-demand power, but in addition you’ll experience the ultimate in performance out of the systems that deliver excellence in ride, handling, comfort, fuel economy, safety and even entertainment. These are the aspects that make up performance. Mercedes-Benz is not a one trick pony, but whole car perfection.
2. World Class Mercedes-Benz Luxury-
From the moment you slide into the driver’s seat of any Mercedes-Benz your first impression will be an incredible sense of luxury. The comfort, the premium upholstery, the plush carpeting, polished wood trim, sleek styling, LED mood lighting, an awesome array of information and entertainment options; even the scent signals that this vehicle is special. If you demand the finer things in life your automobile should be a Mercedes-Benz.
3. World Class Safety-
For over six decades the engineers at Mercedes-Benz have been leading the industry in automotive safety starting with the introduction of the crumple zone in 1951, the Anti-lock Braking System (ABS) in 1978 and culminating in an entire suite of proactive and reactive safety systems found on all of today’s Mercedes-Benz models.
Mercedes-Benz takes a holistic approach to safety taking into consideration not just the survivability of the vehicle but ergonomics, driver behavior, situational awareness and the driving environment. Utilizing infrared cameras, lasers, stereoscopic cameras, radar and powerful mechanical controlling computer programs Mercedes-Benz has created a line of luxury automobiles that provides you and your passengers the ultimate in automotive safety.
4. World Class Service-
You won’t find a brand anywhere that is as protective of its reputation as Mercedes-Benz. That brand protection starts with building a superior automobile but it is the dealer experience that most strongly influences our customers. With that in mind you’ll find that every Mercedes-Benz dealer is staffed with helpful, knowledgeable professionals including factory certified service technicians. Every effort is made to exceed customer expectations. Convenience and superior performance are the watch words for every department at a Mercedes-Benz dealer from showroom to leasing to finance to service and parts.
Once you have experienced the treatment that you will receive at a Mercedes-Benz dealer your definition of an auto dealership will change.
5. World Class Selection-
Different drivers have different needs and preferences. Mercedes-Benz understands this and has created a line of automobiles sure to fit every discerning driver’s taste. From the new competitively priced CLA luxury sedan class to the flagship (and benchmark for luxury sedans) S Class and everything in between including an SUV, sports cars and even a station wagon. With multiple trims for each model and an exhaustive list of options you can optimize you Mercedes-Benz to meet your unique requirements.
Our Mercedes-Benz dealership located in Naples, Florida offers a wide selection of all Mercedes-Benz models, including the C250, E350, S550, CLA250, GL350, ML350, and SL550. A Mercedes-Benz cabriolet convertible or Roadster is the perfect car for sunny southwest Florida. Visit our Naples, Florida Mercedes-Benz dealership to test drive your next luxury sedan, coupe, convertible, or SUV.
Investment
INR 50cr
Franchise/Brand Fee
INR 5000000
Royalty/Commission
65%
Other investment requirements
No
Type of property required for this franchise opportunity
Commercial
Floor area requirement
100000Sq.ft
Preferred location of unit franchise outlet
Commercial area
Exclusive territorial rights to a unit franchisee
Yes
Anticipated percentage return on investment
55%
Likely pay back period of capital for a unit franchisee
