India Kawasaki Motors Private Limited (IKM) is an Indian motorcycle retailer. It was established in May 2010 in Pune,Maharashtra, as a wholly owned subsidiary of Kawasaki Heavy Industries Motorcycle & Engine, Japan Ltd. for imports and sales of motorcycles. Kawasaki made a technical assistance agreement with Bajaj Auto Ltd. in 1984, and cooperated to expand production and sales of motorcycles in India. In November 2016 India Kawasaki Motors decided to break ties with Bajaj Auto Ltd. for sales and service from April 2017 and sell its motorcycles through its own network.
Why Kawasaki
Kawasaki is Different
Kawasaki motorcycles are often described as being “different than other bikes.” This is most likely the result of certain principles that we have when it comes to designing motorcycles. There are three principles, each related to how the ride experience offered by a Kawasaki is crafted.
Principle 1: Our bikes should possess both Power and Gentleness
The Z1, GPz900R, ZZR, Ninja H2 and H2R – all set the standard for performance of their time. Designed with the goal of being the most powerful machines in the world, Kawasaki motorcycles have always been synonymous with Power. However, this pursuit of power and top speed has not produced a fleet of violent, untameable machines. Rather our bikes also possess a Gentleness that gives riders the peace of mind to enjoy riding them. Kawasaki motorcycles are easy to ride around town, comfortable enough for relaxed touring with friends. And when the mood suits, they will happily unleash their eye-widening performance.
Possessing both Power and Gentleness, Kawasaki motorcycles deliver exhilaration and pleasure whenever and wherever you ride.
Principle 2: Our bikes should be fun and rewarding to control
Kawasaki motorcycles are not commuters designed for convenience and comfort. Neither are they soulless machines that behave the same way no matter who is at the controls.
Kawasaki motorcycles were designed for riders. Through active control, riders can work on their riding technique, draw out their machine’s potential, and derive pleasure in the process. Interacting with a Kawasaki is a treat for all five senses; subtle input is rewarded with precise response as the motorcycle traces the rider’s intended line through the corner.
By putting control in the hands of the rider, Kawasaki motorcycles offer a fun and rewarding riding experience.
Principle 3: Pursue all possibilities
With experience producing ships, rolling stock, aircraft and rockets, the Kawasaki Group is used to dealing with performance, durability and reliability requirements far beyond the range of general consumer products. We are able to draw on cutting-edge technology and ideas from a wide range of fields as we work towards our mission to enrich the lives of people around the world.
When it comes to the world of motorcycles, we firmly believe that the ride experience is the key to enriching a rider’s life. We actively seek technologies from other fields as we pursue all possibilities to ensure that our machines possess both Power and Gentleness, and are Fun and Rewarding to Control.
Infused with the same collective technology and know-how that we use to build a better future for mankind and the planet, Kawasaki motorcycles could be said to be a distillation of the most advanced technology the world has to offer.
Investment
INR 2-3cr
Franchise/Brand Fee
INR 45000
Royalty/Commission
55%
Other investment requirements
No
Type of property required for this franchise opportunity
Commercial
Floor area requirement
30000 Sq.ft
Preferred location of unit franchise outlet
commercial areas , main roads
Exclusive territorial rights to a unit franchisee
Yes
Anticipated percentage return on investment
55%
Likely pay back period of capital for a unit franchisee
